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From the start "Diamond fresh" have a vriants of drink made from young rice milk that have passed a difficult process to get it. But in the market still not well fimiliar with this ingredient. So we start from find out the main target of their benefit's target then we met kids. The immune boosing is help kid to protect themselves from illness.
Never losses as little knight
We create the little knight character to present the benefit of Anti allergy
To make the impact for main target, we create a sub brand for Diamond fresh is called "Little knight". The illustration of little knight story is communicate with user to understand the benefit easily.
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