Guay Tiew(Noodle) Tom yum Gung(Shrimp) Manow(Lemon) Sweet egg was the old name of this famous noodle shop at the south of Thailand.Is too long, right? Their signature is the richness taste of a soup. We start to change the name to "Bang nam kon" means "thick soup district" and mascots design was inspired from the real 5 characters of consumer. New brand identity takes them to the next level, and more engage to their consumers.